The heart of transformation is human. Explore workforce intelligence, research, and practitioner tools focused on how people adapt to change — from individual behavior to organizational systems. Designing how people and systems evolve ethically in the next era of service and business.

PWAI is closed to new respondents. The data is in analysis.
We measured how people respond to AI at work through their behaviors, not just what they say. Public collection is closed. Hundreds of respondents contributed across multiple recruitment channels. Archetypes held. The signal is clear: how people adapt to AI is patterned, measurable, and relevant to every organization deploying it. Findings are now in empirical validation, and the next phase moves inside organizations.
Palmer's Trough of Potential and ongoing research into transformation in people systems.
The behavioral index mapping how the workforce adapts to change. Built on the 'How do you adapt?' assessment instrument. Where organizations learn about their workforce, and their employees learn about themselves.
Workforce analytics and intelligence, transformation insights, and Field Notes archive.
Working prototypes and instruments for practitioners. Built in the open, refined in beta.
Microlearning for practitioners and resources for the next generation. Built for the actual time in your day, not the imaginary one.
The human behind the practice.
Building a world of tech understanders, not just tech users.
The workforce bench starts upstream — long before anyone lands their first job. PB Junior Builders is where I bring workforce research to the next generation, helping young minds, parents, and educators understand how technology influences the way we learn, think, and make decisions.
Explore PB Junior Builders→Published September 2026
The behavioral assessment powering Palmer's Trough research. Currently in analysis and empirical validation.
The tipping point where AI scaling outpaces humanity's ability and willingness to absorb it.
The concept of change isn’t new — but the thing doing the changing is.
A short note delivered to you for major updates. No weekly or monthly cadence, no obligation. Only signal. Welcome to PB Builders.